THE SLTA’s widely-acclaimed #PUBLOVE outdoor advertising digital media campaign – specifically designed to get people back into the nation’s pubs and bars and support the industry – is back.
Running until the end of February the £150,000 campaign is a collaboration between Scotland’s licensed trade and Forrest Media, Scotland’s leading out of home media owner.
Created by D8, a Glasgow-based strategic branding and design agency and inspired by the 1970s “Love is…” craze, the campaign highlights the nostalgic emotions around a visit to your favourite pub or bar in order to provoke a positive emotional response from the consumer.
It will be seen across Forrest’s Scottish portfolio of 16 giant digital billboards, delivering approximately 1.45 million impacts per fortnight with suppliers also promoted. The SLTA is supported by leading drinks companies and suppliers including Tennent’s, Diageo, Best Bar None, Maxxium, Belhaven, Matthew Clark, Coca-Cola European Partners, JTI, Molson Coors, Inverarity Morton, and Whyte and Mackay.
