Magners Irish Cider is spreading festive cheer as new Magners Dark Fruit flavour is poured in outlets at Hyde Park’s Winter Wonderland.
Described as “deliciously fruity” with flavours of blackcurrant and berries, this new addition to the Magners family is a 4% ABV cider and is available on draught across bars at the standout Christmas event in London which attracts over three million visitors from all over the world.
The Winter Wonderland deal comes hot on the heels of a successful launch in the Scottish on-trade earlier in the year, designed to give consumers a dark fruit option from the premium cider brand.
Janette Murray, marketing manager at Magners, said: “We’re really excited to offer Magners Dark Fruit at Winter Wonderland. It’s a massive event which attracts a huge audience so understandably makes a fantastic platform to showcase new products.
“The customers attending Winter Wonderland will be among the first in the UK to enjoy our new Dark Fruit flavour which is proving to be a successful addition to the Magners family.”
Hyde Park Winter Wonderland is open from 10am-10pm until New Year’s Day.